The GBP is simply the requirement for getting featured in Google’s map pack. Probably the most logical choice of meta description for such a recognizable product. Apple just highlights what has changed in the latest generation of its product. Organic traffic to one of our pages before matching search intent and after. In our example, that can be definitions of guest blogging and guest post.
SEO statistics on voice search and other emerging technologies
- You can also follow some best practices for page speed, like compressing images, eliminating unnecessary website code, and more.
- To optimize your image, include the target keyword in the file name.
- This ensures the same content can’t rank for the same primary keyword twice.
Clearscope is an artificial intelligence SEO tool that helps you create content to match search intent. It evaluates the highest ranking content for your keyword and provides a set of relevant key phrases to guide you as you create content. Subsequent header tags can then be used after—H2, H3, and so on. Content creation plays a vital role in SEO by delivering value to users while helping search engines understand your site. High-quality content answers user queries, boosts engagement, and increases the chances of earning backlinks.
You can use hyperlinks to send users to your Contact Page, your online store or to any other place. These are clickable words that take users directly to a different page. Use links to send your readers to other relevant blog posts, to your About page or to the purchase page for a specific item you’re selling online. Combining the two ensures your brand messaging is aligned and streamlines your marketing efforts to enhance online visibility and boost search engine rankings.
Overview of all products
If you use WordPress, you can easily add schema with a plugin like Yoast or RankMath. Alternatively, use a tool like Merkle’s Schema Markup Generator to generate the JSON-LD code yourself and add it manually. Images on your page can rank in Google Images and send you more traffic. You can use a free tool like this one to check for truncation before publishing, or Ahrefs’ Site Audit to find all the issues on your site.
On-Page SEO in 2025
This is important for rankings and ensuring higher click-thru rates from the organic search results. The most important thing is that you don’t show any popup/lightbox on mobile that stops people from being able to read or scroll through your content. Using the Page Experience Report is like looking at your site’s user experience through Google’s eyes.
List common questions people ask about your topic, business or niche. Lastly, add an FAQ section at the end of your content and FAQ schema to highlight it for Google. Then, ensure that each of those sections are titled by headings and sub-headings that tell readers (and Google) exactly what each section will contain. Don’t forget to test the quality of your schema markup with a schema tester. The description should be completely unique and provide an overview of what the user will find when they click through to your page.
Structured headings incorporating relevant keywords and variations give search engines more context about the page’s content, which can contribute to better rankings. Important keywords should be placed in the H1 and H2 headers for optimal on-page SEO, making content more scannable and search engine friendly. Use descriptive filenames, alt tags, image sitemaps, and captions to optimize images for SEO. Properly optimized images improve accessibility and user experience and can rank in Google Images BHS Links search results. Off-page SEO, on the other hand, involves optimizing external factors, such as backlinks and social media presence, to enhance search engine rankings. It is distinct from on-page SEO, which focuses on content within the website itself.
AltTextGenerator is a free instant AI alt text generator that you can use to automatically generate high-quality alt text for images using advanced artificial intelligence. The remainder of the header tags should be used to further subdivide the sections you created using the H2 tags. For example, instead of only targeting “running shoes”, you can add variations of this keyword such as “best running shoes”, “nike running shoes”, “shoes for women”, etc. You just simply want to be using your target keyword at different places within your entire article, without trying to sound spammy. There is an old-school on-page SEO tactic that states that you should use your target keyword once in the first 100 words of your article. The golden rule with keyword research is to find keywords that have got a lot of search volume, but very low competition.
A fast-loading site improves user experience and search engine rankings. Several factors influence page speed, and optimizing them ensures your website performs at its best. Internal links also keep visitors engaged by offering them related content.