Now that we’ve uncovered some of the on-page SEO myths, let’s have a look at how you can improve your on-page search engine optimization. Content that satisfies the user’s search intent is extremely important to the search engine because that is what solves the searcher’s problem. We already know that a great user experience is the most important aspect of SEO. Using a logical URL structure will make your website easier to navigate, ultimately resulting in a great user experience.
Content optimization also relates to keeping your content up to date, especially if you are writing about topics that are time-sensitive. In addition to this, you also need to make sure your site loads quickly for both mobile and desktop visitors. Each new page is fully optimized using an on-page SEO checklist. You’re left with new pages with high-quality content that engage your target audience while boosting your rankings on search engine results pages.
of clients stick with our on-page SEO services — here’s why
On the other hand, a product page in an online store doesn’t require thousands of words. The user is looking for the most important information about the product in a simple, scannable form. Google is becoming better at understanding what kind of results people want to see. Sure, every page goes down now and then but it shouldn’t happen too often and for a long period of time. Having too many long-lasting downtime periods has a negative impact on your SEO and traffic. Another thing you can do to improve the crawlability of your website is to make sure it has as few downtimes as possible.
Social Media Marketing
Off-page SEO, on the other hand, involves optimizing external factors, such as backlinks and social media presence, to enhance search engine rankings. It is distinct from on-page SEO, which focuses on content within the website itself. While good to prioritize, it’s important to avoid keyword stuffing. This is the practice of overusing keywords to aid higher ranking in SERPs. Using specific keywords where possible as well as synonyms and phrasing alternatives that are semantically the same can optimize your pages while keeping text fluid and natural. That’ll keep pages readable for visitors and avoid search engine penalties from overusing keywords.
- It’s best if you add internal links as you create new content or even strategically plan them through a content hub.
- When you write your meta description, include the relevant keywords in it.
- Create pages that are optimised for relevant keywords and then group them together so searchers (and Google) can find them.
- In general, Google wants to show users the highest quality and most trustworthy content at the top.
- Content that answers your audience’s questions makes your website a trusted source.
Apply Schema Markup
You’ll select your areas of experience or expertise, and these will display on your author box. So, catering to how people read on digital screens is essential for online success. Your slug plays a minor role in helping Google understand the main topic of your page.
For example, if you’re targeting the keyword “best coffee shops,” you’d include this keyword in your page title, meta description, and throughout your content. Some brands prefer to use our content strategy to create their own blogs. Using an in-depth on-page SEO checklist, we’ll create high-quality blogs SEO Anomaly and web pages that rank and convert.