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Marketing Intelligence Tools Powered by Big Data

Alt text is a short, but descriptive piece of text that explains the relationship between the image and your content. It helps search engines understand what your image is about and the context of how your image relates to your page, so writing good alt text is quite important. You can add this to your HTML with the alt attribute of the img element, or your CMS may have an easy way to specify a description for an image when you’re uploading it to your site. Learn more about how to write good alt text, and how to add it to your images.

SEO tools

Rank higher& drive more trafficwith our SEO tools

It also works as an SEO keyword tool to find the best keywords to target while also having features geared to site comparisons and tracking your rank. While SpyFu has an amazing premium version, many of our experts raved about its free features. If you’re just starting out, you can easily grow into the paid features as you start succeeding. You can easily view the number of times a keyword gets searched each month while easily determining the ranking difficulty for that keyword.

SEO tools

Most Effective SEO Tools for Small Businesses

SEO tools

SEO should always start with a solid keyword research process, so you’ll definitely need either a free or paid tool for this task. There’s also a Density tab showing keyword prominence, and features for analyzing internal and external links. Enter any website or web page and up to five keywords to see where you rank for each of them. While it’s not purely for SEO, it’s still a helpful tool to track if you’re getting traffic from organic search. The platform also offers Site Explorer, which allows you to investigate all referring domains, external inbound links, new and lost backlinks, link context and anchor text, and more.

SEO tools

What’s more, an annual subscription for a Pro and Business Plan also allows the use of the Agency Pack BHS Links add-on for an extra $50. But what SEO tool to choose with such a variety on the market? This article lists the top 8 SEO tools and software with their features and pricing examined and pros and cons defined.

Gumloop pricing

  • Some of the most popular free SEO tools include Google Search Console, Moz and Open SEO Tools.
  • I use Detailed when I want to get quick page insights without opening separate tools or tabs.
  • Use our free keyword research tool to get quick keyword metrics like keyword volume, Keyword Difficulty, and top keyword suggestions.
  • The best SEO tools in 2025 go beyond keyword tracking—they provide insights, automation, and competitive analysis to give you an edge.
  • Screaming Frog is one of the most popular free SEO audit tools among consultants.
  • Level-up your search strategy with our guide for practicing SEO professionals.

BrightLocal is a bright spot on this list of best SEO tools if you run a small business and market to a local community. With Position Tracking, you can see how all your keywords are performing on a day-to-day basis. Track up to 5 projects (unique websites) in the Pro plan and each one’s keyword positions. In this article, we’ll cover the best SEO tools available today, both free and paid and explain how to use them to grow your organic traffic.

SEO tools

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