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What is SEO?

LinkedIn is a networking platform, so it rewards consistent engagement. Regularly posting, commenting, forging new connections, and messaging others signals the algorithm that you’re an active user. Digital marketers optimize LinkedIn pages for the same reason they use SEO for any webpage. Being placed high in the search results means more people will visit your website. In fact, research shows that the first result in a Google search receives 27.6% of all clicks.

what is seo

Find Keywords That People Search For

what is seo

When potential customers search for products or services related to your business, SEO helps your website appear as high as possible in the search results. AI is impacting search engine optimization, a core aspect of digital marketing. Here’s what brands need to do to make sure their websites rank in this new realm. Off-page optimisation centres on exercises exterior of the site that impact its look motor rankings. This incorporates building high-quality backlinks from trustworthy sources, social media engagement, and online brand mentions. So begin with learning how the search engines work and then move to other topics like keyword research, on-page SEO, link building, and technical SEO.

what is seo

Create SEO-friendly content.

  • And with the rise of ChatGPT and AI, it’s only going to grow and become even more important.
  • Image SEO relies heavily on technical and on-page optimizations while local SEO is more about off-page and on-page optimizations.
  • For example, if the term “masks” brings up results about beauty sheet masks, it wouldn’t be the right keyword for you if you sell Halloween masks.
  • In this dynamic environment, integrating innovative approaches such as AI and SEO can significantly enhance your online visibility and keep you ahead of the competition.

Best of all, Optimizely’s Visual Editor allows you to make changes to a site without having to write a single line of code. Things can get a bit confusing because many people today use SEM interchangeably with PPC. This can make it seem like SEO is being left out, but that’s not the case. So focus on improving your overall website speed and page loading times.

what is seo

For example, if you search for “plumber”, Google knows that you’re probably looking for a plumber nearby. In fact, I usually specifically target terms with lots of ads and a high “commercial intent”. Which means that your organic result has a good chance of getting clicked on. On the other hand, the SERP for “link building” is much less busy. Yes, getting on the phone with your website users and customers will help you improve SEO. The final lesson in this SEO for dummies guide is something a bit different.

what is seo

Additionally, as the LinkedIn search engine evolves, the SEO best practices change as well. Local SEO and general SEO share a common foundation but differ in focus. The BHS Links only way to build a sustainable online business that will bring in more organic traffic over time is to follow SEO marketing best practices. The goal of this type of search engine optimization is to produce the best content possible on a site that’s easy to read and navigate. On the other hand, white hat SEO is an effective approach to optimizing your website for search engines and building a sustainable business online. If you’re not happy with your search engine rankings, it may be time to call in a professional Atlanta SEO company.

what is seo

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