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SEO Audit Services: #1 Technical Website Auditing Company

By analyzing which features you already appear in and SEO Anomaly which ones your competitors dominate, you can adjust the content format, structure, and markup to gain better positioning. Additionally, update internal links to consistently point to the preferred URL version. Avoid using session IDs or unnecessary URL parameters that create duplicates.

Input a keyword, and this tool shows you a score from zero to 100 that tells you how competitive the keyword is. It also gives you an estimate of what you need to do to rank for the keyword. On Google Chrome, go to a page and access Lighthouse under “Tools.” It then audits the page’s performance, accessibility, progressive web apps, SEO, and more. Figure out the problems and recommended fixes using suggestions from our template. Then present them and explain why these things need attention, particularly if they represent larger issues that might be preventing your client from achieving their goals (your metrics). In order to attract more traffic, it’s important to try different types of content.

  • The best way to determine what keywords a page should be optimized for is to look at your top-ranking organic search results from Google for the target keyword.
  • Duplicate versions of a site occur when multiple URLs or domains display identical or near-identical content.
  • How to find out critical SSL errors and how they are impacting your site.
  • These type of audits were more common in the days when Google would occasionally roll out big updates often resulting in a website’s traffic to plummet without much explanation.

Start boosting your website’s performance today

SEO audit

Using Site Audit’s Internal Linking report, you can uncover pages with suboptimal authority being passed through other internal links by comparing their Internal Link Rank scores. Sites violating Google’s spam policies may get manual penalties applied either page-specifically or site-wide. These actions can severely damage your rankings, so checking the Search Console is imperative during audits.

SEO audit

URL listed in XML sitemap file

SEO audit

We’ll consider your URL structure, meta data, content quality, keyword performance, user behavior, design, and other factors to make sure nothing on your website is hindering your growth. GrowthBar has a number of features, but it really excels in content auditing. GrowthBar will surface all elements of the blog post that might be holding it back, including word count, headline count, image count, external links, internal links, readability, NLP keywords and more. Google’s bots are smarter and now prioritize structured, fast, mobile-friendly websites.

SEO audit

What Is an SEO Audit? (And How to Do an SEO Audit as a Beginner)

First, type in a URL to check how your live page appears in the SERPs. To entice searchers to click on your page in the SERPs, you must optimize your page title and description. With WebFX’s Google Preview Tool, you can see what your page title and description will look like SERPs. You can then rewrite your tags to ensure they’re displayed correctly.

SEO audit

Broken links are URLs that point to a website that no longer exist or return an error. Fixing broken links is important because they negatively impact user experience, leading to frustration and higher bounce rates. They harm SEO, as search engines view broken links as a sign of neglect or poor site quality.

SEO audit

And we’re going to cover not only the steps to carry them out, but also how to fix the issues you find. Finally, evaluating your metadata can help you get more clicks in the SERPs. Metadata is data that describes your page to Google so it can form it into a search result. If you don’t create this data for each of your pages, Google will improvise, which can end poorly.

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